Free Hamlet Essays: Hamlet’s Deceit :: GCSE English Literature Coursework

Hamlet’s Deceit   In the play villa we see village, a man stuck in a tricky world. The government agents, everyone except Hamlet, need misdirection and foul play to live, and without it they would die. Polonius, maybe the most devious individual from the play lives and passes on while spying, truly. Different characters spy additionally to better themselves to certain person to propel their economic wellbeing. We see Hamlet, the one fair man left in the pack, seeing his one chance to spare his own one of a kind life. The perceptiveness of Hamlet is brief similar to all activities in this play spare the executing. That one may grin, and grin, and be a villain(I, v, l.108) This is to be my topic, something that Hamlet found and lived by for some a year and scene.   Neither a borrower nor a bank be, far credit oft loses both itself a friend(I, iii, l.75-76). Experience Polonius has in the two fields, for he speaks to the abhorring, conspiring men of the world in Hamlet. Polonius is a wicked man in the play. We see this fat Lord chamberlain play silly and to some degree dumb during his discussions with Hamlet. We realize that when his child Laertes is sent to France, Polonius send a government operative to tail him and to ensure he isn't doing any off-base. Polonius additionally prefers to watch everybody including his girl Ophelia, who is relied upon to report her relations with the master Hamlet to her dad. Later in the play, Ophelia lets Polonius and Claudius spy on Hamlet and herself talking. Her dad and myself†¦, seeing concealed, we may from experience honestly judge†¦ if’t be th’affliction  of his adoration or no that therefore he languishes over (III, I, l.32-37). Polonius, known for his misdirection is it s main genuine image, and it is emblematic when village murders him, practically like slaughtering the malicious which tormented the land in his normal structure, for Polonius was unceremoniously keeping an eye on Hamlet and his mom from behind a window ornament.       Other characters in Hamlet are additionally misleading. Laertes, has poison, from where did he get it? Ophelia as said before, fills in as a vehicle for Claudius and Polonius to take advantage of hamlet’s contemplations. The sovereign is even a piece of it one time. Indeed, even without the spying in any case, she is entwined in blame, wedding the sibling and enemy of her better half upon the arrival of his memorial service; what disgrace (tragically just experienced by Hamlet!).

Ethical Legal Dilemma Advanced Practice Nursing Case Study I Week 3 Assignment

Moral Legal Dilemma Advanced Practice Nursing Case Study I Week 3 - Assignment Example In spite of the fact that it might appear to be hard to state, the principle objective is to draw a line that crosses both a moral and a lawful part of such a situation so as to discredit any kind of obligation that may come to pass for the clinic should anything occur (Grant and Ballard, 2011). Doctor Assisted Suicide (PAS) is an extremely questionable subject with the two sides holding solid contentions on why it ought to or ought not be acknowledged. On one hand its seen as the straightforward and inside and out executing of another individual yet on the other it tends to be said that such a demonstration can't be viewed as murder as it includes the willing support of the alleged casualty (Lachman, 2010). What can be viewed as the best alternative subsequently is the production of a solid diagram for the conditions under which PAS is took into consideration an individual (Calandrillo, 1998). This is because of the way that now and again a person who will undoubtedly bite the dust at long last is basically being given a decision of enduring out till the end or deciding to go in a more quiet way yet sooner than would have been the situation. An individual ought to reserve the privilege to have the option to settle on such a choice for themselves (Lachman,

An Origin Story

An Origin Story I felt the sudden urge to write something tonight. I wasn’t sure what it would be, or what exactly to say, but I guess it’s always good to start at the beginning. Now that I think about it, the beginning makes a lot of sense considering I’m in the middle of reading applications for students who are about to start a new chapter in their lives. So, where’s my beginning? I guess it would be May 2010. I finished graduate school the semester before and had just completed my graduate assistantship, so it was high time for me to find a job and start my life. There was one problem: no one would hire me. Every response to my resume started with an apology chased by “Naah. We’re good around here. Keep it moving,” or something along those lines. I can’t remember the exact wording, because I was too busy drowning my sorrow and leftover stipend money in milkshakes from McDonald’s. These, my friends, were dark times. It’s a bit unfair to say no one would hire me, because by August I had two job offers: part-time sales associate at Best Buy and part time building manager at a nursing home. Now, I was in no position to be picky. I took both. There I was, me and my degrees, pouring coffee for the elderly and selling landline phones to the masses01 Im old . I wasn’t the only one who noticed either. I remember during one particular dinner at the nursing home, I was pouring a “nice” lady’s coffee when she yelled to her friends, “HEY! This guy has a master’s degree and he’s pouring my coffee! Can you believe it?!” She must have noticed that the light in my eyes had started to diminish, so she patted me on the arm and said, “Don’t worry, son. I was talking to my sister and she said the person who mows the lawn at her facility also has a master’s degree.” That moment was the dark night of my soul. While working those two jobs, I received several dozen rejection calls and emails for other jobs that I had applied for. The idea of failure was crushing and at times it felt like I couldn’t breathe. Add that to the fact that every time I went online I saw my peers living their absolute best lives. “How can they afford to do that?” I would ask myself. Every new Facebook photo felt like a million arrows to my heart. My shift at the nursing home was 4:00 p.m.â€"midnight every Friday, Saturday, and Sunday. The interesting thing about the second shift was that most of the guests were asleep by 8:00 p.m., so, outside of the occasional lap around the building to make sure everything was okay, I had nothing to do. Quick aside: The next revelation I had is why I think the question of “what do you do for fun?” is one of the most important things we ask on your application. All right, back to what I was saying. As I was starting to figure out that I really didn’t have much to do at work, the kitchen chef said that after they closed, I could take anything that I wanted from the fridge. With this new greenlight, I developed a routine that would eventually guide me through those dark times: Get to work Check in with the director. Check in with co-workers. Help residents with dinner. Sit at the front desk and wait for everyone to retire to their rooms. Take a lap around the building to make sure everything was ok. Stop at the kitchen and grab some sort of cake or pie. Go back to the front desk, go to Hulu, and turn on… That’s right! NARUTO! Ok, so I watched Naruto a bit in undergrad, but then I kind of fell out of touch once I started graduate school. A few months before this, my brother told me that the show had changed its name and skipped ahead several years. With this in mind, I decided to see what I had missed, and lo and behold, I was 150 episodes behind. As I said before, it’s always good to start at the beginning. Episode one. Play. At that point I was hooked. Every work shift was the same: watch two episodes, go on a walk, watch two more episodes, go on another walk, watch two more episodes, go home, apply for eight jobs, go to sleep. This went on for months. As time passed, I witnessed Akatsuki stealing tailed beasts, taught myself to code, saw the beginning of the fourth great ninja war, learned more about graphic design, and saw the reformation of team 7. The best part was that I was no longer consumed by the fact that I wasn’t where I wanted to be. I just wanted to see Naruto become Hokage. And then, almost out of nowhere, I got a call back. The Boston University Alumni Association was looking for a temp to run their social media, website content, and email marketing. I did a phone interview and it went well. I did a Skype interview and that went well too. Actually, it went so well that they said they would give me an answer soon! “Soon” came. My phone rang. The voice on the other end said, “We thought you were great, but I don’t feel comfortable making you move to Boston for a temporary position. Sorry, but we are going with a different candidate.” I don’t remember what was said after that, but I do remember everything going dark. A few days passed, and I started thinking about Naruto and how he would have reacted in my situation. It would have been with positivity and belief in himself and belief in other people and screaming about his ninja way and how he would be Hokage someday. My version of this was sending a follow up email to the person who interviewed me at BU. I thanked them and asked them to keep me in mind for future positions. A few days later, I got a response. I had been invited to Boston to interview again because things hadn’t worked out with their previous hire. WAAAAAAHHHHH!!! I’m already at 1000 words, so I’m going to do my own time skip past this part. Long story short, I got the job! It actually hinged on the time I spent teaching myself how to code. I guess looking back at it, the time between the end of my assistantship and when I started at BU wasn’t that long. It was about eight months, give or take. But, in the middle of it, it seemed to last forever. There’s a lesson in there somewhere, but I’m not a good enough writer to put that lesson into words. Maybe one of the other bloggers can do that for you in the comments. For now, I’ll just tell you that everything matters. Music, games, books, movies, shows, hobbies, whateverâ€" they’re all important. Embrace them and embrace how they make you feel. I’m not really good at endings, but I think I do remember hearing a certain blonde-haired ninja say that “failing doesn’t give you a reason to give up, as long as you believe.” I know. It’s a bit cheesy, but as someone who just told you that he spent most of his 20s watching Naruto, I can’t think of a better way to end this Post Tagged #i just wrote 1000 words about naruto #I'm sorry I'm old back to text ?

Article Review Trends of Tuberculosis in the United...

TB article review Title: Trends in Tuberculosis United States, 2011 Retrieved from: HYPERLINK http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6111a2.htm http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6111a2.htm Tuberculosis etiological agent is Mycobacterium tuberculosis-a bacterium. The bacterium can attack any part of the body including spine, kidney, and even the brain. However, the bacterium usually attacks the lungs. Tuberculosis is one of the leading causes of death over the world, the United States included. Individuals suffering from TB have to be treated properly. Failure to do this may lead to fatality. TB is transmitted through air especially when an infected person coughs, sneezes, or speaks thereby releasing the bacteria that causes TB into the air. If an uninfected person breathes in this infected air, they also get infected with TB. This becomes easier when the person breathing in the air has a compromised immune system. Bacterium that causes TB is capable of staying inside an individual without necessarily causing an infection. Such people do not show TB symptoms neither do they appear sick. Nevertheless, they are capable of spreading the bacterium that causes TB to people they interact with (CDC, 2012). This paper undertakes to review an online journal on infectious diseases trend on Tuberculosis. The review seeks to capture what the article is all about, the reason why the article was chosen, and whether the article makes claims about treatment of theShow MoreRelatedSubstance Abuse And Mental Health Association1098 Words   |  5 PagesReported heroin use in the United States is rising. Recent data suggest that almost 700,000 Americans consumed heroin last year, which represents an almost 40% increase from 2007 (Substance Abuse and Mental Health Association, 2014; Substance Abuse and Mental Health Association, 2008). 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Therefore, it is an easy counterargument to make against the U.S. cattle industry that if the European Union can produce enough consumable meat without the constant antibiotic use, then the United States could feasibly do the same. The sad reality is that the American pharmaceutical and agricultural industries are likely too greedy to change their dangerous ways for a marginal decrease in p rofit (Kaufman 2007). According to Consumer Reports, â€Å"studiesRead MoreNeedle Exchange Programs : Fighting The Hiv Epidemic2573 Words   |  11 Pagesdiseases; referrals to substance abuse treatment and other medical and social services distribution of alcohol swabs to help prevent abscesses and other bacterial infections; on-site HIV testing and counseling and crisis intervention; screening for tuberculosis, hepatitis B, hepatitis C, and other infections; and primary medical services. 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Aldo Rossi A Poet and an Architect - Free Essay Example

Sample details Pages: 3 Words: 885 Downloads: 8 Date added: 2017/09/16 Category Advertising Essay Did you like this example? Aldo Rossi ‘A poet who happens to be an architect’ (3 May 1931 -4 September 1997) Philosophy: â€Å"The primary sources of all architectural content are reflected in the use of primary forms, axial orientation and repetitive elements in the facades. † PERSONAL LIFE AND EDUCATIONAL PROFILE: †¢Born in Milan the 3rd of May 1931. †¢He moved with his family to Lake Como at 1940 †¢He attended a school run by the Padri Somaschi and subsequently the Alessandro Volta archbishop’s school in Lecco †¢First career choice was film, his interests translated to the field of architecture. Enrolled at the Faculty of Architecture at the Milan Polytechnic University at 1949 after the end of the war †¢Continued his studies in Prague and then in the Soviet Union, and took part in numerous cultural meetings at 1955. †¢Graduated architecture at 1959 †¢Joined the Milanese magazine Casabella-Continuita, serving as its editor from 1961 to 19 64 PROFESSIONAL PROFILE: His growing fame brought him positions as a professor in Zurich, Spain, and the United States. Namely Milans Politecnico, Zurichs ETH, New Yorks Cooper Union, and Venices Instituto Universitario di Architettura) †¢1955-1964-Worked with Ernesto Rogers on the leading Italian architecture magazine Casabella-Continuita †¢1956 He began work for Ignazio Gardella (1905-1999) and then for Marco Zanuso (1916) †¢1963 He became assistant to Ludovico Quaroni (1911-1987) at the School of Urban Studies in Arezzo and to Carlo Aymonino (1926) at the University Institute of Architecture in Venice(Iuav) †¢1965-A faculty member in the School of Architecture in Milan †¢1966-Published the book The Architecture of the City 1971 He began working with Gianni Braghieri †¢1975-Faculty member at University in Venice †¢1978 He began working with IAUS †¢1980 He began his work as an industrial designer which would lead him to work with major c ompanies like Alessi, Molteni and Unifor †¢1981- Published A Scientific Autobiography STYLE: †¢Neo-Rationalism – also known as La Tendenza. It is a movement originating in Italy in the 1960s which rejected the functionalist and technological preoccupations of mainstream Modernism, advocating a rationalist approach to design based on an awareness of formal properties. Architecture of the City oFocuses on the importance of the city and it’s architecture, and is in part a protest against the pure functionalism of the Modern Movement. oFor Rossi the city is a repository of the history of man, and as such, he laments the lack of understanding by current architectural practices. oHe believes that relying on function alone to define architecture misses the true meaning of a city. o He argues that a city must be studied and valued as a manmade object constructed over time. That urban architecture is intrinsically connected with the overall city. Scientific Autobiogra phy oThis revealing memoir by Aldo Rossi (1937–1997) oone of the most visible and controversial figures ever on the international architecture scene, intermingles discussions of Rossis architectural projects—including the major literary and artistic influences on his work—with his personal history. oDrawn from notebooks Rossi kept beginning in 1971, these ruminations and reflections range from his obsession with theater to his concept of architecture as ritual. WORKS: †¢Gallaratese 2 Residential Complex, Milan, 1969-73 †¢San Cataldo Cemetery, Modena, 1971, 1978-84 Pavillon in Borgo Ticino, Borgo Ticino, 1973 †¢Teatro del Mondo, Venice, 1979-80 †¢Wohnanlage La Villette, Paris, 1986-91 †¢School of Architecture, University of Miami, Miami, 1986-93 †¢Hotel il Palazzo, Fukuoka, 1987-89 †¢Disney Office Complex in Disneyland, Orlando, 1991-94 †¢Quartier Schutzenstrasse, Berlin-Mitte, 1995-97 †¢Scholastic Building in New York TEATRO DEL MONDO The theatre, in which the architecture serves as a possible background, a setting, a building that can be calculated and transformed into the measurements and concrete materials of an often elusive feeling, has been one of my passions. Constructed for the 1979-80 Venice Biennale, embodies Rossis ideas about architecture but exceeds them in the imaginative solution he created, partly due to his infatuation with the theatre. †¢As Rossi reiterated throughout his career that architecture provides a stage for life, with public spaces acting as backdrops for lifes experiences. †¢With neither theatre nor architecture existing without an event, Rossi focuses on the unexpected occurrences, the ever-changing meanings of a place due to ever-changing events. †¢His theater is not a place solely to watch performances but also a place to be watched, a place to observe and to be observed. This is accomplished on two levels, by placing the theatre as an object in the water and, on the inside, by placing the stage in the centre of the seats. †¢As spectators become part of the backdrop for the theatrical event, the city of Venice is drawn inside through window openings in the upper balconies. †¢Uneasiness occurs as the people sitting in these areas are aware of the presence of boats and the visual rise and fall of the theatre on the water. AWARDS: †¢1970 – He won the competition for the chair of Building characteristics in Palermo †¢1981 – First prize in the international IBA competition for his project for n. 0 Friedrichsrasse in Berlin †¢1984 – First prize in the competition for the Carlo Felice Theatre in Genoa †¢1987 – First prize in the international competition for Villette south of Paris †¢1990 – He won the Pritzker Prize †¢1991 – He won the Aia Honor Award †¢1991 – He was awarded the City of Fukuoka prize for the best architecture with ‘Il Palazzo’ hotel complex †¢1992 – Winner of the ’1991 Thomas Jefferson Medal in Architecture’ and of the architecture prize ‘Campione d’Italia nel mondo’ September 4, 1997 – Aldo Rossi died in Milan following a road accident Don’t waste time! Our writers will create an original "Aldo Rossi: A Poet and an Architect" essay for you Create order

Airline Consumer Engagement Marketing Essay Free Essays

Abstract This paper discusses how airline companies engage with their consumers. It discusses the modes of consumer engagement and the process of engagement. Most companies use integrated marketing approach to engage consumers because of the diversity of needs in the market. We will write a custom essay sample on Airline Consumer Engagement Marketing Essay or any similar topic only for you Order Now It also outlines the various theories of decision-making as applied in the airline industry. The aim is to establish how different consumers make their decisions about services and products in the market. Cognitive dissonance theory, maximization utility, the reasoned action and the theory of certainty provide realistic concepts for predicting the behavior of consumers. Companies are more likely to use them in designing and implementing consumer engagement strategies. Introduction Customer engagement marketing refers to all the strategies that a company or business use to establish a relationship between the consumers and the operations of the company. Effective consumer engagement strategies are important because they influence consumers towards developing values in relation to companies. Consumers who value the services or products of a particular company tend to be loyal customers (Bowden 2009). Consumer engagement can also be perceived as a marketing strategy that aims at creating and maintaining loyal customer base in the market (Bowden 2009). This paper seeks to discuss how companies in the airline sector engage with consumers of their services in the market. It also seeks to discuss how consumers make decisions using relevant theories. The Reasons for Consumer Engagement Processes Understanding why companies need to engage with consumers in the market is useful in determining how they conduct the process of engagement. Consumer engagement is a crucial aspect of brand management. Brand management is one of the marketing strategies that companies use to establish brand loyalty. It aims at increasing the positive perception of a particular product or services (Ashworth Kavaratzis 2010). For instance, companies in the airways sector engage in awareness campaigns to inform the public of their services and routes of destination. The awareness campaign is one of the aspects of brand management strategy. Consumer engagement strategies may provide platforms for receiving feedbacks regarding the services that companies offer in the airline sector. The companies can use the feedbacks to improve the nature of their services (Ashworth Kavaratzis 2010). For instance, an airline company may learn that their flight attendants take relatively longer time to serve customers c ompared to other companies. The airline company may use the information to serve as a basis of investigation and improvement of all services. Customer engagement strategies also provide information that a company can use to understand the composition of the market. The information regarding the composition of the market is useful in determining why certain age groups do not use the available services. It also makes the company understand how to change and improve their services to accommodate the interests of other people who do not use the services (Bowden 2009). Companies may also understand their competitions using the feedback they receive from consumers. Consumer Engagement Strategies Modes of Engagement Companies use various modes to engage consumers. The suitability of the modes depends on the objective of engagement. For instance, a company that seeks to get feedback on their new product will use Facebook because it provides options for receiving comments. The strength of the methods of engagement lies in the ability of consumers to provide feedback regarding the operations of companies in the airline sector. The market composition for airline services has become complicated. It consists of different groups of people who have varying needs. Each group of consumers requires a different advertisement method. The methods of advertisement include the traditional modes such as televisions, radios and printed articles. Most recently information technology has become the predominant mode of engagement. Information technology supports various social platforms such as Facebook and twitter. Information technology also involves advertisement through mobile phone applications. Most airline co mpanies use an integrated marketing strategy to respond to the challenge of diversity in the market. Integrated marketing strategy involves using various advertisement methods together. The scheme offers a comprehensive approach for engaging consumers of airline services in the operations of the company (Shakeel-Ul-Rehman Ibrahim 2011). Media planners in such companies acknowledge the diversity in the market in relation to the interests of people. For instance, the traditional advertisement methods may be helpful in reaching people who might find the use of technology a daunting task (Shakeel-Ul-Rehman Ibrahim 2011, p. 188). It can be argued tha tthe use of information technology offers more appeal to the younger generation and business people who value time. Consumer engagement through social media works on principles that are different from the traditional methods. It offers a platform for receiving feedbacks regarding the operations of the company. The Process of Engagement Bijmolt et al. (2010) maintains that the process of consumer engagement begins from acquisition of the same. The process of acquisition involves selecting prospective customers on the basis of their potential responsiveness and their ability to purchase the services. This aspect is important to airline companies in African countries because of the high rate of charges they impose for the services. Only people with adequate financial resources can afford the charges. The selection criteria might help companies to conserve their resources by focusing on customers who fit the qualification criteria. The selection process helps the airline companies to establish their focus in the market. The companies use the Recently, Frequently and Monetary model to select prospectus customers (Bijmolt et al. 2010). RFM is a strategy that companies use to determine the value of customers. The assumption of the valuation model is that a future customer has the same characteristics as the customer of th e past. The second step in the process involves the management of the acquired customers (Bijmolt et al. 2010). This step also involves a sub-process of allocating resources in relation to the establishment of effective marketing approaches. Media planners select suitable advertisement modes based on the analysis of the characteristics of the prospective customers. Airline companies might, therefore, use an integrated marketing approach to counter the challenge of diversity in the market. A higher proportion of people aged above 65 years and above find technology intimidating and involving. Majority of people aged below 45 years find technology appealing to their interests (Shakeel-Ul-Rehman Ibrahim 2011). Business people and executives of various corporations prefer direct inquiry because other processes consumes a lot of time. Correspondingly, the consumer management process follows a successful analysis of the characteristics of prospects consumers (Posavac 2012). Other steps involve cus tomer development and retention (Bijmolt et al. 2010). The processes aim at attracting loyalty to the services of airline companies by engaging in vigorous campaigns of the same. In general, airline companies engage consumers through a process that begins from a careful selection of the same and ends at retention. They also engage consumers through carefully planned advertisement techniques (Bijmolt et al. 2010). Consumer Decision-Making Process Making a decision involves engaging in a process that would help decide the right course of action in a situation with more than one alternative. Young (2010) people develop risk-benefit frameworks in most situations to analyze the options that are present. An individual would want to make decisions that impact positively on his or her life. The outcomes of situations depend on the nature of decisions that individuals make. Decision-making processes also apply in situations where consumers need to choose between products and services. The airline industry has several companies that offer same or similar services. The theories that explain decision-making processes include cognitive dissonance, consistency theory, commitment, certainty effect, choice-supportive bias, confirmation bias, the scarcity principle, and reasoned action theory (Young 2010). Cognitive dissonance theory maintains that individuals always seek to minimize the extent of discomfort in contradicting situations (Young 2010). According to the theory, individuals experience discomfort due to the conflicting ideas in their minds (Cooper 2007). It explains that an individual in such a situation is likely to take the easy option of eliminating the source of discomfort (Young 2010). Cognitive dissonance affects how consumers process information in relation to various products and services. Individuals will always have ideas that conflict with their pre-conceived perceptions about certain companies. The diversity in ideas results from the emerging trends, the shifting needs and social circles (Young 2010). In social circles, everyone tends to defend what they believe to avoid the uncomfortable situations. For instance, an individual may experience cognitive dissonance when he receives a message that contradicts the value that he attaches to an airline company (Cooper 2007). A friend may try to convince him that there is another company that offers better services than the company he has been using. Marketers may use the concepts of this theory to present consistent information when engaging consumers. Consistency theory asserts that lack of constancy in the relationship between beliefs and actions evoke uncomfortable feelings in individuals (Little-John Foss 2008). It affirms that people wish to engage in acts that are consistent with their belief and cultural system. The discordance in the relationship between the belief system and actions evoke uncomfortable feelings. An individual in such a circumstance is likely to change the belief and value system to accommodate the emerging trends. Human beings have predetermined belief and value systems that they use to evaluate decisions before making them. In other words, the choice that people make should always be consistent with what they perceive as right or wrong (Little-John Foss 2008). Any slight variation between the belief system and the course of action evokes the feelings of discomfort in individuals. The consistency theory explains why some people are particular about the flight attendants who serve them in an airplane. The theory may not find much application in customer engagement compared to cognitive dissonance theory. Most processes engaged in the provision of airline services do not contradict the belief systems of individuals. The theory of certainty result discusses how probabilities of outcomes influence the behavior of individuals (Secchi 2011). The theory maintains that people tend to develop less interest in situations which present low probability outcome of the desired results (Loughran et al. 2012). Similarly, an individual will develop more interest in a situation if the probability of achieving the desired results is high (Secchi 2011). Individuals make choices on the basis of the probability of the outcome of the situation. They perceive outcomes based on their past experiences or the experiences of other people. For instance, engaging consumers through social media provides a platform that consumers may use to present their feedbacks. Some of the feedbacks can be critical of a company’s operations. If so many people acknowledge the efficiency in operation of an airline company, then people are more to likely seek the same services. In other words, people want to get a hint of what would happen if they were to make a particular decision. The behaviour pattern is driven by the need to eliminate the negative feelings that come from disappointments. People have various expectations regarding how they want the outcomes of various situations to become (Loughran et al. 2012). Most airline companies use influential personalities in advertisements to create an impression of better past experiences. The personalities convince potential consumers that the services of the company were better. The aim of the advertisements is to influence consumers to develop positive opinions regarding the services of the company. Maximization utility theory predicts that human beings behave as if they were economists and were business-minded. It asserts that an individual is likely to make a choice of a product that offers the greatest value for the least amount of money possible (Kahneman Thaler 2006). In extreme circumstances, the costs of products and services are more likely to influence the purchasing behaviour of individuals even if the quality is compromised. Inadequate resources influence this type of a decision-making process (Kahneman Thaler 2006). In normal circumstances, people will want high-quality result for fewer inputs. It explains why people like to bargain when purchasing products and services. In the airline industry, people tend to go for companies that offer quality services at affordable rates. It can be argued that the understanding of this theory also affects the pricing strategies of various airline companies (Kahneman Thaler 2006). For instance, most airline companies have differ ent classes of passengers; first class, second class and third class. The first-class passengers can afford high charges for the highest quality of service. The low-class passengers are the people who wish to use airline services, but are discouraged by the high charges. Choice-supportive bias theory explains that most people twist their memories to convince the present result that the decisions they made were the best (Ross 2009). The theory asserts that most people manipulate their memories to prevent the feelings of disappointment that the result presents. The case happens in situations where an individual has to take an early stand in the matter that involves multiple options. Individuals will always want to remember less negative things about situations that happened (Ross, 2009). In a business environment, the choice –supportive bias theory occurs for consumers who have used a particular product or service for a long time. Such consumers will always talk negatively about other products or services. It is an advanced level of brand loyalty that results from effective consumer engagement strategies. Various companies understand that subjecting prospective customers through effective and consistent consumer engagement sessions influences th e way they perceive the services. Consumers would continue to stick even if their services were relatively poor compared other companies (Ross, 2009). The principle of scarcity affirms that individuals are more likely to go for services and products that are scarce in the market, especially if the demand is high. Individuals tend to associate scarcity of products and services with quality. The notion is that the services or products could be scarce because several people went for them (Siebert 2008). If many people went for them then, they must have been impressive. The abundant supply of a particular service or product may create the impression that it is less desired by people (Siebert 2008). Most people analyze situations to ascertain the behaviours of others towards various products or services (Siebert 2008). The aim is to avoid first-hand experience of disappointing results. Airline companies understand this principle and use it to increase the consumption of their services. They create a demand crisis then offer limited opportunities for utilization of their services. The strategy encourages people to book flights in advance to avoid a last minute rush. The reasoned action theory explains that individuals engage in certain actions because they planned to do so (Tanachart Islam 2010). It also explains that the intention originates from his or her attitude towards that behavior (Tanachart Islam 2010). In this context, the intention serves as the basis for prediction of a behavior pattern. Beliefs and values influence the formation of attitudes regarding certain patterns of behavior (Smith Biddle 2008). Understanding people’s beliefs system is important in understanding their attitudes. Understanding attitudes helps in predicting what an individual plans to do in a circumstance. An individual is more likely to engage in a particular action if he or she believes that it is the right thing to do in the circumstance. What other people think of the choice plays a central role in influencing the actions of the individual. The theory recognizes that there are factors that limit the influence of people’s intentions towards en gaging in a particular behavior (Smith Biddle 2008). For instance, the airline companies are aware that many people wish to use their services but are incapacitated by the lack of financial resources. The understanding has compelled the airline companies to develop different classes of service; high class, middle class and the low class. Cognitive dissonance theory, maximization utility, the reasoned action and the theory of certainty provide realistic concepts for predicting the behavior of consumers. Companies are more likely to use them in designing and implementing consumer engagement strategies. Conclusion Companies in the airline industry engage consumers through an integrated marketing approach. The approach is influenced by the diversified nature of the market. The engagement process begins from the selection stage and ends at retention of customers. There are various theories that explain how consumers make decisions regarding products or services. Such theories include cognitive dissonance, consistency theory, commitment, certainty effect, choice-supportive bias, confirmation bias, the scarcity principle, and reasoned action theory. References Ashworth, G. J., Kavaratzis, M., (2010). Towards effective place brand management: branding European cities and regions. Internet Resource. Bijmolt, T., Leeflang, P., Block, F and Eisenbesiss M., (2010). Analytics for Customer Engagement, Journal of Service Research, Vol. 13, No. 3, pp. 341-356. Bowden, J., (2009). ‘Customer Engagement: A Framework for Assessing Customer-Brand Relationships: The Case of the Restaurant Industry’, Journal Of Hospitality Marketing Management, Vol. 18, No. 6, pp. 574-596, COOPER, J., (2007). Cognitive dissonance fifty years of a classic theory. Los Angeles, SAGE. Kahneman, D. Thaler, R.H., (2006). â€Å"Anomalies: Utility Maximization and Experienced Utility†, The Journal of Economic Perspectives, vol. 20, no. 1, pp. 221-234. Littlejohn, S. W., Foss, K. A. (2008). Theories of human communication. Australia, Thomson Wadsworth. Loughran, T. A., Pogarsky, G., Piquero, A. R., Paternoster, R., (2012). Re-Examining the Functional Form of the Certainty Effect in Deterrence Theory. JQ: Justice Quarterly, Vol. 29, No.5, pp. 712-741. Posavac, S. S., (2012). Cracking the code: leveraging consumer psychology to drive profitability. Armonk, N.Y., M.E. Sharpe. ROSS, B. H., (2009). Advances in research and theory. Amsterdam, Elsevier. Secchi, D. (2011). Extendable rationality understanding decision making in organizations. New York, Springer. Shakeel-Ul-Rehman Ibrahim, M.S.. (2011). â€Å"Integrated Marketing Communication and Promotion†, Researchers World, vol. 2, no. 4, pp. 187-191. Siebert, H., (2008). Economics of the environment: theory and policy. London, Springer. Smith, A. L., Biddle, S., (2008). Youth physical activity and sedentary behavior: challenges and solutions. Champaign, IL, Human Kinetics. Tanachart R., Islam, S.N., (2010). Designing an Efficient Management System: Modelling of Convergence Factors Exemplified by the Case of Japanese Businesses in Thailand. Heidelberg, Physica. Young â€Å"Sally†, K 2011, ‘Application of the Cognitive Dissonance Theory to the Service Industry’, Services Marketing Quarterly, Vol. 32, No. 2, pp. 96-112. How to cite Airline Consumer Engagement Marketing Essay, Essays

Performance Excellence in Hotels free essay sample

The failure in delivering high performance will have negative impacts on both internal and external customers. Therefore, the main purpose of this research project is to introduce the concept of performance excellence in the service sector, discuss the meaning and driving forces of competitiveness through the performance excellence in this sector, and report the findings of building excellence in organizational design, team work as well as leadership within The project will be organized in a way that gives a balanced critical review of performance excellence and answer the following questions, in particular its implementation in Hotel: 1. What functional roles does performance excellence play in an organization and in particular on the service sector? 2. What are basic dimensions of performance excellence that influence the development of competitive advantage in the service sector? 3. What are some relationships between quality and performance excellence in attaining sustainable competitive advantage? Performance Excellence and Its Functional Roles Performance excellence can be defined as an integrated approach to organizational performance management that result in delivery of ever-improving value to customers and stakeholders; improvement of overall organizational effectiveness and capabilities; and organizational personal learning This implies that all managers should give more interests and attention to implement it. We will write a custom essay sample on Performance Excellence in Hotels or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The extracted information from the previous process can help executive managers to identify opportunities and threats as a necessary step to adapt successful strategies.

Arugment for Less School Hours free essay sample

Most students drag themselves out of bed every morning only to find themselves deparately waiting for that last bell to ring, marking the end of a school day. Increasing hours and the days students have to attend will destroy students and cause problems for them. The result would be taxes increasing, extracurricular activities getting cut and an increase on stress for kids. Most teens do not come from a wealthy background. Therefore, they have to provide for themselves as well as save up for college. If schools were to be longer, many teens that need to work to help support themselves would have difficulty finding a job that will fit to their schedule. It may also be hard for teens to hold that job. Another reason why schools should not be loner is because longer days would mean little extracurricular activities. This is very crucial, since it is one of the key factors that help many teens get into their choice of college. We will write a custom essay sample on Arugment for Less School Hours or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Colleges not only look at their grades in high school, but also any activities they have done out of school. Additionally, no extracurricular activity prevents kids from exploring their true passion, limiting their opportunities. Finally, when students miss a few days due to sickness, they end up having to make to piles and piles of work. Now if student were to have longer days, there would be more work. This might unmotivated students, as they are overwhelmed by work. Many Naive people would say yes to lengthen the school days and try to argue that students would learn more because this would mean longer instructional time. However , studies show there is no correlation between the length of the school days and the student’s academic achievements. According to Amanda Morin, it is not about how long kids are in the classroom; but how engaged in learning they are. Also many people state that lengthing the school years would allow parents to save money, as they would not have to send their kids to day care or hire a babysitter, or have to pay for the expensive childcare or hire a babysitter, or have to pay for the expensive childcare programs. However, lengthening the school year would mean a dramatic increase in taxes on parents who are sending their children to school, in order to cover for the pay in teachers and the increase on staff to help run the school. There are many reasons why the school day should not be extended including the maintainance cost, extracurricular activities and keeping hold of jobs. Many students are already stressed out, therefor adding more days would increase that stress. Having school 35 hours a week is plenty and it would be absurd to change school hours or days.

Victorian society Essays

Victorian society Essays Victorian society Essay Victorian society Essay In the figure of Dracula, Stoker created an image of otherness. Dracula is physically other, the dark, unconscious, the sexuality that Victorian England denied. He is also culturally other: a revenant from the ages of superstition. More significantly, he is socially other: the embodiment of all the social forces that lurked just beneath the frontiers of Victorian middle-class consciousness, everything that was socially other to the Victorian bourgeoisie. He represents all dark, foreign (i. e. non-English) races; all dark, foreign (i. e.non-bourgeois) classes; and (paradoxically) the dark, exotic aristocracy, which, though moribund, might suddenly resurge. It is otherness itself, all that bourgeois society has repudiated, that Dracula represents the psychically repressed and the socially oppressed. This is reminiscent of Kipps as he represses the shrill neigh of the pony, which represents his bestial instincts, and the screaming child who represents an age of innocence which has been lost, to preserve his business-like lawyer exterior, which ultimately returns to haunt him. The intrinsically fantastical nature of the gothic novel has always allowed it to be far more graphic in its exploration of the darker realms of the human psyche. The frequent allusions to sexuality and innuendo that were so commonplace in the gothic were very titilating, yet abstract enough to be tolerated in prudish societies of the past. The transition from a child to a sexualised adult is a gothic convention, and the genre has dared to be different by reversing typical gender roles, sometimes casting the female in the ascendancy. In contrast to other genres, sexual relations are often portrayed as corrupt and depraved in the gothic, with insinuations of paedophilia, fairly blatant homo-eroticism, for example in Dracula, rapaciousness and even incest. The gothic often explores the darker nature of human sexuality, and conveys the unspeakable and taboo aspects of sexual relationships, which perhaps explains its popularity in the sexually oppressive Victorian society.

Social and Politic Influences Paper Essay Example | Topics and Well Written Essays - 1500 words

Social and Politic Influences Paper - Essay Example These relationships more often than not are shaped by the need to accomplish common goals. Usually, social forces (social influences) emerge in this process and whose consequences either facilitate or impede learning. According to Hirschy and Wilson (2002), these social influences are categorized into role relationships, social status, and structural inequalities. Sociologists often look at how these influences affect people in the classroom in a social setting (Hirschy & Wilson, 2002). Mehan (1998) describes social status in a classroom context as to include the gender, race, age, and social class of the students and the tutor (Hirschy & Wilson, 2002). For instance, students coming from poor family set-ups may often find challenges adjusting to college life compared to their higher status counterparts. According to Gardner, Dean and McKaig (1989), the college environment often reflects the social relationships at different levels i.e. upper-level, middle-level and low level. It is often the case that although students from low-level or disadvantaged backgrounds can grasp tacit rules quickly, they still have a sense of being outsiders. Social influence of role relationships usually come out clearly when assessing the interaction patterns that occur between the tutor and learners and among student peers. Usually in every class, the rules and norms have a huge bearing on the interactions among class participants. According to Hirschy and Wilson (2002), the various norms of discourse determining the patterns of participation. These are those who take part and those who do not. Moreover, it depends on whether one has the drive to disagree with the instructor and other students. In addition, it shows how best to handle conflicts; the types of questions that are acceptable, and how to act appropriately in the classroom. Students often hold an unequal position of power and this, according to Gamaron (2001) often brings a negative influence

Building and construction Safety Technology Assignment

Building and construction Safety Technology - Assignment Example The paper tells that the construction workers are the people who will be using the hoist frequently, and therefore more likely to be injured by the hoist. To avoid accidents that might be caused by their negligence, it is important for them to be trained on how to use the hoist and some safety precautions. A material hoist should be manually controlled by a well trained operator so as to ensure safety of other workers lacking the technical knowhow of a material hoist operation. All the workers should be provided with a simple list of do’s and don’ts safety information to reduce the risk of self injury due to carelessness. The material hoist must be designed in such a way that it is enclosed in a compartment which has openings on each floor which will act as doors. Each opening should have a landing plate which will clutch the hoist when loading and offloading. The material hoist motor should have a speed governor and an equipment to measure the weight of the load being lifted. The maximum weight to be lifted by the hoist should be effectively communicated to the workers responsible for loading the hoist to avoid overloading. The lubrication of the bearings and gears should be as often as possible to avoid friction and wearing out of joints and wheels. This will also ensure that the hoist motor is not overloaded and reduce the risk of malfunction. The material hoist should be suspended from steel wire ropes of highest possible quality which corresponds with the weight to be lifted. ... This will also ensure that the hoist motor is not overloaded and reduce the risk of malfunction. The material hoist should be suspended from steel wire ropes of highest possible quality which corresponds with the weight to be lifted. The steel wires should have an allowance for environmental factors such as cold and hot weathers which cause expansion and contraction of the ropes. If overstretched, the ropes may break during cold seasons. A number of steel ropes should be used so that when one breaks others hold the hoist before repair is done (Craighead 210). The minimum diameter of the steel ropes should not be less than 8 millimeters. Other requirements Sound reduction is one of the emerging trends in the field of escalators. The sound of a material hoist should be as low as possible therefore increasing the ability to identify a problem with the hoist when it arises. Sound reducing rubber pads should be installed to eliminate noise and vibrations that might otherwise cause weakeni ng of the beam and the hoist’s frame work. It is recommendable to use stainless steel for the material hoist housing since it has a relatively small weight and yet high capacity of not getting torn apart when lifting heavy loads. Unless stated otherwise, stainless steel should be of EN 10029, EN 10048, EN 10095, EN 10259 or EN 10258 grades 316 or corresponding. Question2. Crane Safety Precautions A crane should be properly maintained and repaired when damaged to avoid its malfunctioning while lifting loads. Before a crane can be employed to lift iron bars, its capacity should be considered. A crane which has a low capacity to lift the weight of the iron bars should not be used; otherwise it may cause injury to those operating it. The hoist rating of the crane should be

Lone Parents And Poverty

Lone Parents And Poverty I have chosen to focus my essay on lone parents and poverty. Lone parents are a growing group in Great Britain and elsewhere, and one with high rates of poverty and receipt of social assistance. This paper will analyse the current Governments policy objectives and their vision that it is right to expect people to make every effort to get themselves ready for work, as well as raising expectations within society. employment, or employment on low earnings (Millar and Ridge 2001). This means that many lone parents have to rely on state benefits which are often set at low levels. To this list we might also add low rates of receiving child support from ex-partners (the father of any children), and relatively low rates of child support even among those receiving any (Marsh et al 2001). It is widely accepted that poverty is a consequence of lone parenthood. But poverty is itself also a cause of lone parenthood, particularly for single (never-married) lone mothers. In previous years in Britain lone parents with children below the ages of 16 had a right to seek paid work or not without any risk of sanctions from the Government or other Government bodies (Rafferty and Wiggan, 2011). This was further pointed out by by the Freud Review (2007) of the welfare to work provisions as well as the green paper on welfare reform published in the same year In work, better off: next steps to full employment. This was seen as a critical phase in the development of social poilicies within the area, it saw a new social agreement and view that sought to reinforce lone parents oblihations to seek paid work (Department for Work and Pensions 2007). The subsequent December 2007 White Paper, Ready for work: full employment in our generation, while acknowledging that many respondents to the Green Paper did not support the proposal to require lone parents to seek work on the basis that they should be able to choose to stay home to look after their children full-time, pointed towards evidence of the negative long-term effects for parents and children of long-term economic inactivity. Under the old labour Government, lone parents with a child under 16 who were not in full-time work could claim Income Support. However, from November 2008 most lone parents with a youngest child aged 12 or over were no longer eligible for Income Support. Those deemed able to work were instead able to claim Jobseekers Allowance, provided they were available for and actively seeking work. The age threshold for the youngest child was then progressively lowered, so that by October 2010 most lone parents with a youngest child aged seven or over were subject to the JSA regime and this was further extended in the Budget 2010 to those whose whos youngest dependent child being  ¬Ã‚ ve or over (Great Britain, Parliament, Her Majestys Treasury, 2010). The Governments intentions are for those who find work to benefit from higher income and improved wellbeing. They are committed to halving child poverty by 2010-11 and on the way to eradicating it by 2020. Currently there are 2.9 million children living in poverty. In addition to making families better off, paid work has other important benefits including improving the health and well-being and future prospects of both parents and children. There are also fiscal benefits behind the idealisms, with a lower benefit burden the Government estimates that this policy change will affect approximately 100,000 single parents in 2011 and make saving of  £380m between 2011 and 2015 (Tickle, 2010) there is also wider social gains with reduced adult and child poverty through increased employment (DWP, 2008). Lone parents feel that their concerns have been disregarded; that being a parent is a full time job and there are insufficient flexible, family friendly jobs available (Woods, 2011). Gordon (2002) stated that there was an uncertainty about how to get benefits reinstated quickly if a job did not work out well for the lone parent and it was another barrier in the way of seeking employment as well as the loss of Housing Benefit and changes in their Working Tax Credit. This is reinforced by the Policy Studies Institute (1997) which found that many out of work lone parents say they are unable to take paid jobs, even if they could find affordable childcare and the biggest reason given was that their children were too young and needed their mother at home. On 26 October 2009 Gingerbread published a report, Signing on Stepping up? Single parents experience of moving on to Jobseekers Allowance, which presented the findings from a qualitative study based on interviews with 34 lone parents both before and after their move to JSA, carried out between January and August 2009. Before the move, parents expected to feel under considerable pressure to find work once they were on JSA. Once they were on JSA many parents did indeed feel under pressure and some were applying for jobs that would not really be suitable. In general the increase in pressure was not accompanied by more support to find a job; once on JSA many parents said that they had not had any support or advice about job hunting apart from hurried fortnightly sign-on appointments. Many parents said that they felt the Jobseekers Allowance is more stigmatised than Income Support, and parents felt embarrassed about signing on at the Jobcentre. The change to fortnightly payments also was very unpopular and caused problems for many parents. There was evidence that parents are not getting enough clear information about the change to JSA. Some parents did not know well in advance when their benefits would change, others were worried that their JSA might be stopped if they didnt find work, and many did not understand the conditions and flexibilities around JSA. Many of these parents had health conditions or other responsibilities that would make it difficult for them to work, and many had children with health issues or problems at school. Channel 4 News (2011) broadcast this as the new welfare reforms for single parents coming into force, and that lone parents are being set up to fail by the new proposals. (Gingerbread, 2011). Gordon went on to state that older policies that had been pushed through and pursued by the Conservatives in the 80s and 90s had resulted in a large increase in low-income households and families. This only changed when New Labour came to power in 1997 they changed direction and focused their policies on making work pay by creating a liveable minimum wage and a welfare ideology within society, which emphasised the importance of maternal care. They created the making work pay strategy which they hoped would in the long term lower the numbers of people, including lone parents, who were welfare dependant. It was aimed at all groups who were seen as vulnerable and suffering under the older system and was especially helpful to lone parents as it included increased financially supported childcare and a specific New Deal which started after the 1997 election. The deal was a voluntary programme which offered help and support for lone parents who wished to return to work or make an attempt to do so. It included job search support and the training needed, along with personal support, to help lone parents attempt to adjust and prepare for the transition to work however one of the flaws that developed was that there was limited opportunities for the training amongst lone parents. Government policies that are designed to help vulnerable groups, including lone parents, get back into the working environment and reduce the levels of poverty within society could had a profound difference and change the quality of life for lone parent families. (Gregg, Harkness and Smith, 2007) It is obvious that Social Workers must be aware of lone paretns and their daily struggle with poverty and employment. It is a current and big issue within socieity and poverty is a key and defining feature in the lives of many service users. (Cunningham Cunningham, 2008) They go further by statting that sociology is a key component and skill for Social Workers to learn and understand so that they can use it in their practice to under pin the Codes of Practice set forth by the General Social Care Council. The same codes that state that all Social Workers must have appropriate knowledge and skills to provide social care and keep those skills and knowledge up to date. (GSCC, 2002) Reducing welfare dependency for lone parents could result in reduced welfare expenditure and maximised employment rates along with improved socio-political impact for women however the financial incentives for work has to be substantive and sustainable to reduce the risk of in-work poverty. (Knijn, Martin and Millar, 2007). Finch et al (2004) suggested that a lack of good childcare was one of the significant barriers to the governments target to increase the lone parent employment rate to 70 % by 2010. In the budget address of 2010, George Osborne stated that the government expects lone parents to look for work when their youngest child goes to school. These changes were then implemented on 25 October 2010 and affected lone parents claiming income support. The Job Seekers Allowance Regulations 2010 also changed the policy too making it that once children are of full time school age, parents who are able to work and are claiming benefits should be expected to look for paid work to support themselves and their family. Gingerbread, is still calling on the Coalition Government to implement plans to enable all employees to apply for flexible working, to ensure all jobs in the public sector are offered on a part- time or flexible basis and introduce a right to paid parental leave to help parents deal with time off when children are ill. (Ahrends, 2009) Ahrends goes onto state that David Cameron, Gordon Brown and Nick Clegg all pledged to challenge prejudice against single parents in 2010 and the newly elected Coalition Government further stated that it was committed to introducing flexible working for all and launched a taskforce on children and families. Unfortunately 9 months later this same government has scraped regulations and introduced new ones which came into force April 2011 as part of a package of measures to reduce bureaucracy for businesses. It means firms with fewer than 10 employees from all new red tape for three years as it subjects 21,000 pieces of regulation to an audit by the public. (Stratton and Wintour, 2011) This will see a shelving of the right to request flexible working for parents with children under 17 which will apply to all firms, not just small ones. It will also scrap the right to request time for training and education toward continuous professional development. Single parents often want to work, but finding jobs to fit around the school day is very difficult; as is finding and paying for suitable good quality childcare before and after the school day. (Freegard, 2010). It is also important to note that family friendly jobs are still far too rare despite the Government requiring 100,000 single parents to seek work in 2011. (Woods, 2011) There has also been calls for the Government to move faster on plans for flexible working hours for lone parents however business case for flexible working has been proven with most employers agreeing that people work best when they have a work/life balance. (Weir, 2011) However it is important to note that in terms of poverty eradication there has been an improvement. Single parents employment rate has certainly risen, from 40% in the early 1980s to 56.6% in 2009. (Giullari, 2009) For the Governments policies to work, there has to be sustainable, flexible work for lone parents to be employed in. Under this welfare ideology one of the key assumptions is that all adults should be in work even if it means precarious employment. (Lewis and Giullari, 2005) Ahrends debates although successive governments have promoted work as the route out of poverty and that many single parents are better off in paid work this is not always the case: 21% of children whose single parent is in full time work still fall below the poverty line, as do 29 % of children whose single parent is working part time. 4 out of 10 children living in poverty are in a single parent household, and 9 out of 10 of them are mothers. More than 20% of women have persistently low incomes, helping, rather than forcing, these women is the answer. Finch et al (2004) discusses that numerous studies have suggested that Britains parents are failing, children are miserable and have poor moral, social and intellectual upbringing. And it has been said that children from single parent families are worse behaved, children raised by single mothers are twice as likely to misbehave as those born into traditional two-parent families. (Paton, 2011) When a lone parent starts work, there are many changes to daily life. and the lives of their families and other family members. All of this including the social, work, carer and school settings are key elements to work sustainability; this has not yet been systematically explored in research. (Millar and Ridge, 2009) Lone parents are a growing group in Great Britain and elsewhere and now represent one quarter of families with children (Haskey 2002). In the longer term, perhaps one half of British children will pass through a non-intact family at some stage in their childhood. Lone parents have been an important area of social policy study, given their high rates of receipt of social assistance. Their low incomes may be traced to low rates of economic activity, low rates of maintenance receipt, and relatively lower earnings when in paid work. A lot of single parents do want to work and for good reasons such as the sense of financial independence they get but also to set good examples for their children however with the current changes to the social policies surrounding lone parents and their benefits and the forthcoming changes mean that they feel isolated and vulnerable. In conclusion lone parents are facing a changing environment due to the budget cuts and the reduction in services. With the Coalition Government there has been a shift away from supporting lone parents being full time carers at home to an employment-based maternal model. There is a rhetoric focus and direction towards supporting employment and now the move to compulsory work-related requirements. Lone parents with children five years or over are treated the same as any other unemployed claimant. (Woods, 2011) Family-friendly employment with a work/life balance are not now part of the governments policies and without action from both the Government and employers, many single parents will remain in the poverty trap. (Woods, 2011) Word Count: 2508

Cultivating an Affirmation of the Past in the Poem “Digging”

The significance of the past is given an affirmation in the poem, â€Å"Digging,† written by Nobel Prize awardee Seamus Heaney. The persona in the poem takes a nostalgic trip into his past, reminiscing about the old days when he watched and participated in potato farming with his father and grandfather. Both men handle toil and hard work with excellence; this is emphasized when the persona states his admiration for the grace and competence exhibited by the men: â€Å"By God, the old man could handle a spade/Just like his old man. † (15-16) However, the demarcation line between the persona and his earlier generation is clearly defined early on.In the first two lines of the poem, he establishes the idea that he is a writer; a man who prefers handling a pen, symbolizing academic and artistic profession, over a handling a spade, symbolizing hard labor, â€Å"Between my finger and my thumb/The squat pen rests; snug as a gun. † (lines 1-2) Nevertheless, the value and p ride of each separate work is equally praised by the persona. He conveys the idea that there is no difference if one uses a pen, or a spade in work, no difference when one plows a field or scribbles on paper. The only important thing is the love and passion one dedicates to one’s profession or work.

Introductory Economics Cheatsheet

Problems by Command 1. Information collection 2. Principal-agent 3. Disagreement among multiple decision-makers. Arrows’ impossibility theorem. Paradox of voting. 4. Enforcement Coordination by Market Princes as signals of scarcity/abundance Induces coordination Requires much less info No enforcement costs No principal-agent problem No problem with multiple decision makers Qualification: some command systems exist within a market (eg firms) Public Good Has free-rider problem due to non-excludability. Can only be provided by a coercive authority that can force users to pay for these goods. Taxes. Collective GoodsProvide benefits for a group. Cartels and Unions Has free riding problem. Prevent by sanctions Common Resources Non-excludable but exhaustible Natural resources goods Lack of well-defined property rights encourages overuse. The tragedy of the commons. Solve by asserting ownership rights over common resources. Coarse theorem Markets generate themselves for property trans fer that internalize externalities. Adverse selection & Moral hazard Market price based on expected quality Reward people for not maintaining quality High quality sellers drop out Cycle continues Market collapse FDI promotes technology transfer without moral hazard.Equilibrium – no one has an incentive to change their behavior. Price ceiling Cause a shortage due to excess demand Leads to rationing or preferential allocation, long queues, inefficiency. Those who do get will benefit from the lower prices. Price floor Eg Minimum wage Only those workers who don’t lose their jobs benefit from the higher wages. Consumer surplus When price goes down, CS increase due to 2 reasons. Existing buyers pay less. More buyers are able to enter market. Producer surplus Markets select low cost suppliers. Only those whose costs of production are below the market price enter.When price goes down, ‘marginal seller’ drops out. When price goes up, PS increases due to 2 reasons. Existing producer get a higher price. More producers can enter. Total welfare = CS + PS Govt intervention decreases this Factors of demand Income & substitution effect Change in tastes Expectation of future prices Change in number of buyers Factors of supply Change in technology Change in input prices Expectation of future prices Change in number of sellers Elasticity Price elasticity of demand for a good is the % change in demand when the good’s price falls by 1%. Elasticity along a linear demand curve decreases with a decrease in price.Factors affecting elasticity of demand Number of substitutes/whether the good is a necessity/time frame/broadness of category Income elasticity of demand is the % increase in its demand for a 1% rise in income. Indifference curve Non-lexicographic and non-satiation Convex to origin – preference for variety Cant cross each other due to consistency and transitivity Marginal rate of substitution(MRS) Negative of an indifference curve†™s slope at any point Equal to the ratio of marginal utilities of the 2 goods at that point Slope of budget line is the negative of the relative prices of the 2 goods.At tangent, slope of budget line and slope of indifference curve must be equal. MRS=relative prices at this point The ratio of marginal utility to price is equal for both goods at the point chosen (equimarginal principle) Income and substitution effect Cost curve AFC=TFC/Q, AVC=TVC/Q, ATC=AFC+AVC AFC declining with Q. AVC first falls then rises. U shaped. Rising marginal cost. When MCMC. No supply curve. MC Pricing P=MC, lead to losses for natural monopoly, which govt can subsidize. But tax has its own deadweight loss. P=ATC , zero profits. Alternative, public ownership Price discriminationIncrease monopolist profits First degree – extract entire CS, socially optimal but unlikely Second degree – Charge buyers based on observable characteristics Third degree – separated markets Quantity discounts Contestable Market No barrier to entry Maintain monopoly only due to the fact that it entered first P=MC, zero economic profits Durable Goods Monopoly MC=0 Compete against its future price Cartels and collusion Incentive that monopoly profits are higher Each has an incentive to sell more than the agreed amount, resulting in a collapse of the agreement. Bertrand duopoly Assumption constant MC.Equilibrium at AC=MC. Naive thinking and no capacity constraint and price easily adjusted Sweezy model Each firm assumes that if it cuts its price, this will be matched by all its rivals while if it increase its price, it will not be matched. Perceive demand curve to be very inelastic below the existing price and very elastic above existing price. Result in price rigidity Reverse kink Each firm assumes that its price increases will be matched by all rivals, while its price cuts will not. Demand curve becomes elastic below the existing price as the cut speedily increases the demand for this firmà ¢â‚¬â„¢s product.Inelastic above the existing price. Result in price instability. Likely during depression. Competition in output Cournet Model Supposes wrongly that other firms will not react to its own output decisions. Will not result in zero-profit outcome. MR=MC. Monopolistic competition Large number of sellers with differentiated products No barriers to entry Each firm faces a downward sloping demand curve Short run, try to max profits by MR=MC. Due to free entry, more firms enter in long run as long as positive economic profits are made. Shifts demand curve to the less are market share reduced. Long run equilibrium, P=AC.Not at minimum of AC curve, thus inefficiency as each firm has excess capacity. Provide more variety though. Game theory Dominant strategy equilibrium No incentive to deviate as none of the players can do better by choosing a different strategy. Nash Equilibrium Each player has no incentive to deviate by himself. Each guess what other player choose. Coordinat ion problem Multiple equilibrium Solve by convention Focal point – higher payoff for 1 equilibrium Zero-sum games Solve by maximin rule – maximize his minimum payoffs. Repeated games Grim trigger strategy cannot work if the game is repeated a known finite number of times.If infinitely, can sustain if they do not discount the future heavily(sufficient weight to future punishments). Discount factor > 1/3. Sequential game Backward induction – work backwards to solve Subgame perfect Nash equilibrium – additional property of ruling out empty threat GDP – the market value of all final goods and services produced within a country in a given period of time Relies on market prices Includes market value of the stream of services from durable goods Miss out value of non market services Excludes transfer payments Consumption + Investment + Government spending + Net exportY=C+I+G+NX GDP deflator = (Nominal GDP/real GDP)*100 GDP per capita flawed as a welfare me asure as it excludes value of leisure, clean environment, and safety. CPI measures the cost of a fixed basket of goods bought by a typical consumer. Overstates cost of living because of substitution bias. Introduction of new goods and thus increased living standards is not reflected. Quality changes is not measure. GDP deflator includes goods not bought by typical consumer. CPI includes imports. Real interest=nominal interest – inflation Productivity is a key to rapid growth. Physical capitalHuman capital Natural resources Technology Y= AF(L, K, H, N) Productivity is given by Y/L = AF(1, K/L, H/L, N/L) Technology progress continuously expands the resource frontier. Phases of rapid growth have occurred when a technological innovation opens up a new elastic supply source. Eg Industrial revolution, Railway boom, IT. Policies to promote growth Encourage savings and investment. Diminishing marginal productivity of capital implies that high saving will no longer lead to fast growth beyond a point. Convergence effect. Encourage FDI. Builds up physical and human capital accumulation.Has learning effects through tech transfer and positive externalities. Education. Secure system of property rights Lack of corruption or political instability Pursuing free trade Population growth can lead to lower capital-labor ratio which might decrease productivity Also inefficiency in human capital accumulation as same educational facilities spread thinly Large families may keep woman out of labor force which reduces total productivity C and IM tend to increase as national income rise. So C= C+cY, IM=IM+mY where c and m are marginal propensity to consume and import. An increase in GDP of $1 increases C by c and IM by m. c,m

Essay on Development of Mass Media - 1402 Words

Many forms of mass media exist: radio, television, film, internet, email, blogs etc. Yet how these forms of media contribute to the growth of media, was never asked? Some would say that its solely because of the variety mediums, some would say that mediums was built for the 20th century, and some would say that mediums were destined and directed to grow to this point. Ever since the first form of mass media in the late 15th century called print, the dynamics of mass media continued to blossom. Mass media touches so many points of a person’s life and gives people the choice to explore your own means of interest, for example entertainment, or informative sources. Media brings today’s way of life to another level, and embeds its own mark in†¦show more content†¦The technology improvement will be the foundation of the newspaper, books, and articles reaching a mass scale. â€Å"For the existence as well as the organization of every society communication is a fundamental and vital process (Joe Kingsly,The role of mass media in community development, Introduction.)† Knowledge before the time of print press was held only by a few that preached on what was read. The development of print press opened the door for people to self-educate and expand on their paradigm known at the time. For example, religion before the twenty first century was the highest form of power a person could have. Therefore the people that spread the word of the dominating religion were usually the people that held the written word. This kept the peoples belief in their hands because that’s were the only source to that information was found. 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